Child Meals doesn’t come out till November 1st, however I’ll gladly share a spoiler right here: the penultimate chapter of the e book lays out my “4 Needs” for altering our youngsters’s meals atmosphere, one among which is the “inoculation” of our youngsters in opposition to the meals and beverage industries’ aggressive advertising and marketing.
By “inoculation,” I’m referring to efforts—akin to youth anti-tobacco campaigns—which present children how they’re being manipulated for revenue; as soon as the curtain is lifted on these two industries’ predatory techniques, their advertising and marketing messages are likely to lose a lot of their power.
I’ve informed you earlier than about a number of such efforts, reminiscent of a 2012 teen rap video referred to as Unjunk Your self and a compelling 2016 examine (additionally mentioned in Child Meals) by which teenagers’ meals selections improved after studying an exposé about meals corporations’ addictive flavorings and deceptive well being claims. After which there’s my very own free, rhyming video, Mr. Zee’s Apple Manufacturing facility, which I produced in 2013 to inoculate youthful youngsters in opposition to meals advertising and marketing and to show them concerning the harms of extremely processed meals.
However all of these efforts pale compared to this fabulous new video I noticed yesterday on Twitter. It was simply launched by Chew Again 2030, a promising new well being marketing campaign within the UK spearheaded by chef and advocate Jamie Oliver and a crew of teenage activists.
You gained’t remorse taking two minutes or so to look at this video. Then please share it with any children, teenagers, and younger adults in your life!
“Everybody who has youngsters ought to learn Child Meals. And everybody who doesn’t ought to learn it, too.” — Eric Schlosser, Quick Meals Nation.
Search for my new e book, Child Meals: The Problem of Feeding Youngsters in a Extremely Processed World — on sale November 1st, and accessible for pre-order now! For extra info, go to bettinasiegel.com.